We pride ourselves with being one of the few investment companies that strives to “Empower women to be confident to make their own financial decisions”

Let’s face it. Money matters. So whether you are single or married, a career woman or homemaker, you need to take charge of your financial affairs. For, managing your money wisely is a prerequisite for financial comfort.


    • If your current monthly expenses are Rs. 30,000/- per month, then after 20 years you will require Rs. 80,000/- a month to just maintain the same lifestyle*!
    • An education degree for your child which currently costs Rs. 20 lakhs could cost over Rs. 37 lakhs after 11 years*!


Starting early, having a long-term plan and investing regularly are largely the same for men and women. But there are certain elements of a woman’s life pattern that make her investment needs unique and special.

      • Women tend to live longer than men.
      • Their careers are interrupted by family needs.
      • More often than not, women prefer a conservative investment strategy.

Given this scenario of inflation and the many responsibilities and roles taken on by women, as well as their high aspirations and ambitions, there is a compelling need for women to take charge of their financial planning. It is thus imperative that the woman of today learn about money matters and investment options, which will serve her well throughout her life.

Choosing the right investment plan for an Indian woman depends largely on her financial goals, employment status, age, time horizon and most importantly, risk appetite. An aggressive investment in equity, together with timely retirement planning, suits a young working woman, because she has the high risk taking ability with enough liquidity at her
The 3 most important aspects of investment are:

      • Your Risk Tolerance
      • Your time frame
      • Your personal circumstances


Your “risk tolerance” is basically your comfort with an investment option. The risk spectrum ranges from “safe”, with little risk of loss or volatility (like a money market fund), to very “risky”, volatile investments (some equity funds or sector funds).

Also, you need to keep in mind “inflation” and “taxes”. With the so-called safe but low return investments, you can actually end up worse-off when these two are taken into account.


When we talk about an investment’s time frame, we mean the time between when you make the initial investment and when you’ll need the money.
If you start an investment with the goal of paying college tuition for a 2-year-old child, you’ll need the money starting in about 16 years. If that child is 15, you’ll need the money starting in about 3 years.

Every investment has its own time frame depending on your goal and life stage. And the time frame can change as the goal approaches..


The process of investing is different for different people. Considering that circumstances keep changing, one should always be able to alter or review financial plans to suit the need of the hour.